Mobile location-based advertising worth £8.8bn by 2018
A report from analyst firm Berg Insight suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market.
A report from analyst firm Berg Insight suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market.
The total value of the global real-time mobile location-based advertising and marketing market will grow exponentially from £986m in 2013 to £8.8bn by 2018, according to new research.
The research report from analyst firm Berg Insight, suggests that the market will grow by 54%, corresponding to 38.6% of the entire mobile advertising market.
The emergence of new technology is being credited for the surge in growth.
“The concept of Bluetooth marketing has been reinvigorated following Apple’s introduction of iBeacon in 2013”, said Rickard Andersson, Senior Analyst, Berg Insight.
“The burgeoning BLE-based beacon ecosystem is now populated by a large number of diverse players including PayPal, Qualcomm and start-ups such as Estimote, Swirl and Shopkick”, said Mr. Andersson.
Location-based advertising and marketing will represent around 7% of digital advertising, or 2% of the total global ad spend for all media.
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