Mobile Promise and Problems - Agency Execs Weigh In [Video]
Mobile has come of age but numerous marketing challenges remain.
Mobile has come of age but numerous marketing challenges remain.
The mobile marketing and advertising sector has enjoyed strong growth over the past 12 months, thanks largely to increased smartphone adoption among consumers and the rise of rich media ad solutions offered by firms such as Apple, Medialets, and AdMob.
Despite that evolution, concerns around measurement limitations and privacy remain front of mind for many marketers.
ClickZ spoke with agency representatives from Publicis-owned Razorfish, WPP’s MEC Interaction, and Dentsu’s 360i at the Mobile Upfront event in New York yesterday, and discussed the current state of the mobile ad sector, the challenges it continues to face, and the elusive “year of mobile.”
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleIn spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleDisplay is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleCarolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. S...
View articleGroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View article
Leave a Reply
You must be logged in to post a comment.