A nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the increasing power of the device in terms of advertising and marketing opportunities.
A nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the increasing power of the device in terms of advertising and marketing opportunities.
The survey, conducted by the mobile-commerce partnership platform from O2, EE and Vodafone, Weve, revealed that an impressive 46 % of young adults (18-34 year-olds) saw mobile as their most important screen, with 28% of respondents in the survey agreeing. 27% cited TV as their most important screen.
When it comes to online accessibility, an overall figure of 25% said they would use their mobile first when going online, with 45% of those aged 18-34 agreeing. As well as this, almost 10% of those in the survey said they made purchases via their mobile, while 39 per cent said they often browsed items they wanted online on their mobiles.
David Sear, CEO of Weve, commented on the results: “Today, over 32 per cent of our 20-million, opted-in customer base are actively using their mobile as their first screen and most importantly going online and purchasing through their device.
“This research shows how fast mobile is now changing consumer behaviour, particularly among younger people. We want to make sure that brands aren’t missing out on an increasingly important part of the media mix, especially in the run-up to Christmas,” he concluded.
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[…] A nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the increasing power of the device in terms of advertising and marketing opportunities. […]
[…] “A nationwide survey of 2,000 adults aged 18-55 and over has revealed that mobile is the most important screen for those aged 18-34, highlighting the increasing power of the device in terms of advertising and marketing opportunities.” […]