ChannelSeven's TurboAds.com reports that new online commercials called transitionals are set to take advantage of rich media technologies, and by late August, should begin beaming messages to users during the time it takes for a Web page to download.
ChannelSeven’s TurboAds.com reports that new online commercials called transitionals are set to take advantage of rich media technologies, and by late August, should begin beaming messages to users during the time it takes for a Web page to download.
Space that was essentially 20 seconds of downtime is now considered prime real estate by brands like Mentadent and Bounty paper towels, whose new transitionals may be viewed at TurboAds.com
The ads, designed and managed with a tool called AdController 2.0, do not require the viewer to load a plug-in and play across all platforms on a Web site’s pre-existing ad management systems, the article said.
Transitionals operate by downloading data “transparently” into a user’s hard drive; users are not aware of the download as it does not interrupt the content experience. The package was conceived, designed, and is being marketed through software development company Unicast.
The text of the article is available here.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.