Mountains Out Of Molehills
Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium.
Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium.
There seems to be no shortage of positive market indicators lately. Most, if not all, prognosticators in the ad business are calling for increased spending across the board. Those increases are magnified when it comes to the Internet. On September 4, Morningstar issued a release stating the market was being driven by, among others, Yahoo. Yahoo? Driving the market? During a traditionally slow month like September? And how about juggernaut media agencies like Universal McCann announcing the creation of new positions with titles like “Chief Accountability Officer”? What do you think that means for the Internet and its future? Finally, I have planners talking daily about sites, asking if we can push inventory from Q4 to Q1 of next year based on a lack of avails.
It definitely feels we’re somewhere in the vicinity of a tipping point for the industry. Then along comes the Wall Street Journal on Sept. 15 with
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleThe Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...
View articleSamsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...
View articleThe rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleIn the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleHousehold level targeting, reaching users beyond traditional methods such as display and pre-roll, and using CTV to complement client's linear TV camp...
View article
Leave a Reply
You must be logged in to post a comment.