MSN LinkExchange Partners with eTranslate

eTranslate and MSN LinkExchange signed an agreement to help small businesses build relationships with international customers by globalizing their Web sites and banner advertisements.

eTranslate will offer its translation services to small businesses through the LinkExchange Web site. Financial arrangements were not disclosed.

Translation Station, the co-marketed MSN LinkExchange and eTranslate service, launched Tuesday in the United Kingdom, Australia, Canada and the United States.

Over the next few months, Translation Station will be expanded to LinkExchange’s sites in Japan, France and Germany.

“It’s an ideal relationship for LinkExchange, which wanted to join with a company that could offer powerful, multilingual translation to its 1 million customers,” said Charlie Baxter, CEO of eTranslate. “Our unique operating platform and proprietary network of over 6,000 language professionals provides LinkExchange with the largest translation service in the industry.”

Through Translation Station, members of LinkExchange will have access to eTranslate’s translation services, which will enable them to globalize their Web sites and banner ads into one or multiple languages simultaneously.

eTranslate’s Translation Management System helps ensure that projects are translated, edited and proofread by language professionals who specialize in the field of expertise relevant to the LinkExchange customer.

eTranslate localizes the site or banner, making it appropriate in terms of culture and format for the member’s target markets.