Grannies fly with "Vodafone Firsts"
Our hearts melted watching Nannas on a Plane, the first in a series of Vodafone Firsts, a campaign that aims to “inspire people to do something remarkable for the first time using mobile technology”.
Our hearts melted watching Nannas on a Plane, the first in a series of Vodafone Firsts, a campaign that aims to “inspire people to do something remarkable for the first time using mobile technology”.
Our hearts melted watching Nannas on a Plane, the first in a series of Vodafone Firsts, a campaign that aims to “inspire people to do something remarkable for the first time using mobile technology”.
The video shows two grandmothers from the Netherlands accepting a challenge to fly for the first time, aged 71 and 78. An and Ria touch down in Barcelona, from a private jet, with tablets to keep in touch with those back home. It’s a clever campaign because it feels like you’re watching The Best Exotic Marigold Hotel rather than a subliminal Vodafone ad. Good job Vodafone.
https://www.youtube.com/watch?v=9t9LMiR_0Ws#t=19
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceThe rise of short-form video content is not merely a fad; it is a transformative force that is here to stay. Embracing this trend and harnessing its p...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleLinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world Read More...
View articleCapgemini's Vice President of Marketing Services and Digital Customer Experience on CMO's evolving role and opportunities to improve customer retentio...
View articleLinkedIn B2B Institute's Director, Market Engagement, Tyrona Heath helps marketers innovate on digital platforms, elevate their brand, and win more ac...
View articleAlex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...
View articleBynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...
View articleNielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...
View article
Leave a Reply
You must be logged in to post a comment.