NDS Forms Real Estate Ad Alliance With Better Homes & Gardens

NDS Software Inc. in Minden, NV, said it has established a technology marketing agreement with Better Homes & Gardens Real Estate Services of Des Moines, IA

The relationship will involve an additional 120,000 residential home listings being shown on the Better Homes & Gardens site and mirrored on the NDS HomeSeekers.com site. Financial terms were not disclosed.

These additional listings when combined with those garnered from MLS’s and other data providers will result in total listings for HomeSeekers of approximately 700,000 listings, the company said.

The agreement involves promoting the advertising presence of Better Homes & Gardens on the Internet at HomeSeekers.com and on the Better Homes & Gardens site, where NDS will contribute to the database solution by aggregating all of the Better Homes & Gardens listings.

In addition, all 25,000 Better Homes & Gardens real estate sales associates will be given the opportunity of advertising on both the Better Homes & Gardens site as well as HomeSeekers.com where an average agent spends $300 per year. The Better Homes & Gardens sales associates will be able to utilize CityNet, a proprietary NDS intranet site designed primarily for real estate sales associates serving home buyers, and have access to HS Passport, a proprietary NDS email system developed for real estate sales associates.

Gary Buda, vice president operations & systems for Better Homes Gardens, said, “We are committed to bringing our real estate clients and our real estate sales associates the most progressive technology solutions possible. This agreement will enhance our Internet Site and provide the home buyer or seller a much richer experience.”