Net-mercial.com Launches New Interstitial Format

Net-mercial.com launched consumer-controlled Net-mercials, calling the app “a simple but highly technical transitional Web advertising solution” that occupies the interstitial and intrastitial spaces that occur as a Web page loads.

Using new technology that loads ads “almost instantly,” the company said Net-mercials “maximize every benefit of transitional Internet advertising” including enhancing e-commerce, creating advantages for advertisers, building revenues for Web sites, and evolving highly targeted ads.

“We are at a time where an online advertising alternative is needed as an answer to what advertisers and consumers want,” said Net-mercial.com’s CEO David Lamb. “Consumers are looking for more control of the ads and advertisers are looking for effectiveness. Net-mercials answer both needs.”

Net-mercials are displayed in a black “TV” like frame that draws the user’s eye to the content shown on the screen. A timer informs the user that the ad is only temporary and will expire after a certain number of seconds or when the Web site loads. The consumer can choose, through a series of button bars on the frame to play, pause, request more information, print or exit the ad or wait while the requested site continues to load.

Typical load times are under three seconds, the company said, and ads may contain animations, audio and video. No plug-ins are required.

“When we developed Net-mercials, we wanted to incorporate all the positive aspects of current Internet ads, so we threw out what was ineffective, added some new ideas and came up with some very powerful Internet ads,” said Net-mercial.com’s executive vice president for sales and marketing, Jon Knudsen. “The result was a Net-mercial — an ad that loads fast and let’s users have control without causing significant delays.”