Net Perceptions Launches Ad Targeting Solution

Net Perceptions, a developer and supplier of Realtime recommendation technologies, entered the ad-targeting arena, launching Net Perceptions for Ad Targeting.

The product is the first Net Perceptions solution designed specifically for the targeting of Web advertising, the company said. Business Week Online and Star Tribune in Minneapolis have already signed on to deploy the software.

“This product increases Web site advertising revenues by increasing click- throughs for advertisers,” said Steve Larsen, Net Perceptions’ vice president of marketing and business development. “It does this by automatically learning the individual interests and tastes of site visitors, then putting the right ads in front of each visitor in real-time.”

“Sites can deploy the software in minutes and realize measurable improvements in ad targeting within days,” said Larsen. “Targeting gets increasingly personalized as the software continually learns about each visitor’s individual interests and tastes.”

Net Perceptions for Ad Targeting grew out of a partnership Net Perceptions entered earlier this year with Neural Applications Corp. for the application of Neural’s Aegis patented neural network technology, which combines neural networks, fuzzy logic, genetic algorithms and experts systems technologies.

Net Perceptions for Ad Targeting automatically starts learning about each site visitor’s interests and tastes from the first visit and keeps learning with every repeat visit.

Tracked variables include Recentcy/Frequency, Behavioral Information, Page ID, Time of Day, Demographic Information, Keywords entered in the search engine and other categorical information. Pricing details were not disclosed.