NetCreations Acquires InfoPick.com
Direct marketing e-mail company NetCreations acquiredopt-in service InfoPick.com in Utah. Financial terms ofthe deal were not disclosed.
Direct marketing e-mail company NetCreations acquiredopt-in service InfoPick.com in Utah. Financial terms ofthe deal were not disclosed.
Direct marketing email company NetCreations acquired opt-in service InfoPick.com in Utah. Financial terms of the deal were not disclosed.
NetCreations CEO Rosalind Resnick told the Silicon Alley Reporter that InfoPick.com was already one of the company’s 110 list management clients. Resnick plans to redesign InfoPick.com and drive traffic to it to create a “hub for gathering consumer names on the Internet.”
NetCreations currently owns nearly two million unique addresses and expects to have five million by the end of 1999. Other plans for next year include possibly acquiring small to mid-size traffic sites that Resnick says NetCreations can “turn into powerful generators of opt-in names.”
NetCreations’ PostMaster Direct Response, which allows users to sign up for e- mail about only those products and services of interest to them, launched in 1996.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.