NetCreations Adds Six New Sites to Opt-In E-Mail Network

New York City-based NetCreations Inc., an opt-in email marketing company, added NetZero and five other high-traffic Web sites to its Internet advertising network, bringing its total to 159 partner sites.

NetZero, an ad-backed provider of free Internet access, will integrate the NetCreations sign-up form with its own registration form to enable sign-ups for relevant opt-in email lists. This process will be managed by NetCreations’ PostMasterDirect.com opt-in email marketing service.

The NetZero email addresses will be made available only to marketers who send out offers for products and services specifically requested by NetZero subscribers when they register to join the site’s targeted email lists.

Subscribers can “opt out,” or remove themselves from these lists at any time. NetCreations’ other new partner sites are TST/Impreso Inc.’s HotSheet.com, a single-page Internet directory; Z Media Inc., a destination offering free subscriptions to email newsletters; Khera Communications’ MoreBusiness.com, a resource for entrepreneurs and small business owners; InfiniSource Inc., home of the Windows-Help.NET shareware and information resource center; and Worldly Information Network Inc.’s Worldlyinvestor.com, an online investor community.

“The marketplace has been clamoring for more and more high-quality opt-in email lists,” NetCreations President Rosalind Resnick said. “By working together with our new partners, we hope to be able to offer consumer and business marketers the ability to target a wide variety of Internet users on a one-to-one basis in a responsive and Net-friendly way.”

NetCreations will store the sites’ opt-in email addresses in its Web database, provide email delivery and merge/purge services, and offer the lists for rental for 20 to 25 cents a name.