NetCreations Tops 5 Million E-Mail Address Mark

Opt-in email marketing company NetCreations Inc. said it has increased its PostMasterDirect.com database to more than five million email addresses of Internet users who have asked to receive targeted offers.

NetCreations said it has added Tunes.com and eight other Web sites to its opt-in email network, boosting its Internet advertising network to more than 190 partner sites.

Tunes.com, an Internet music network and producer of the Web sites RollingStone.com, TheSource.com and DownBeatJazz.com, will integrate the NetCreations sign-up form with its registration process, enabling visitors to opt in to receive email on topics of interest.

Tunes.com also will post sign-up forms on the other three music sites.

Other new partner sites are TechRepublic, a community hub for IT professionals on the Web; FastCEO, which offers a comprehensive reference page of news and special interest links for business executives; ProgramFiles.com, which provides freeware and software ranging from educational and financial to games and programming; Quizland, a site featuring quiz shows, puzzles and games, and DrinkMail, a provider of customizable e-cards for any occasion.

NetCreations has sent email messages on behalf of more than 1,500 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet.