NET@DDRESS Names VentureDirect Worldwide as Online AOR

VentureDirect Worldwide, an integrated direct marketing and media company, has been named as the primary online advertising agency for NET@DDRESS, a free email service developed by USA.NET.

VentureDirect will plan and develop online marketing programs to acquire free email subscribers. Billings were not disclosed. VentureDirect Worldwide has provided online advertising services to USA.NET since 1997.

“This deal is part of a larger trend,” said Richard Baumer, president of VentureDirect. “The Internet is a truly interactive medium, which makes it perfect for direct response. Marketers are realizing this potential and seeking online agencies that understand how to generate response.”

New York City-based VentureDirect Worldwide’s services include list management, list brokerage, insert brokerage and management, card pac marketing, online lead generation, online media planning/buying, Web site representation, print media buying, magazine space sales, recruitment advertising sales, and custom services.

USA.NET Inc. is an electronic messaging company that uses a patent-pending mail engine architecture to offer email services to consumers and businesses. The USA.NET consumer offerings also include co- branded service offerings for Netscape WebMail and AmExMail. USA.NET also offers a commercial email outsourcing solution, PostOffice.Net, designed to reduce the costs and demands of managing a business email system.