close

Strategy

Innovation

Insights

Stats & Tools

    Netflix maps trending TV topics with FOMOmeter

    Netflix has launched an online FOMOmeter capable of analysing consumption habits across different regions within the UK and Ireland.

    Author Date published May 27, 2015 Categories

    Netflix has launched an online FOMOmeter capable of analysing consumption habits across different regions within the UK and Ireland through social media.

    The subscription-based video streaming company is encouraging users to enter their tweets into the FOMOmeter – Fear of Missing Out – using the hastag #NetflixUK.

    netfl

    The social media platform can then study trending topics across different localities in a bid to locate peoples viewing habits.

    Londoners are more likely to watch House of Cards, whereas people in Southampton prefer Orange is the New Black.

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    5 Things to Consider Before Implementing Generative AI in Your Marketing Team
    AI

    5 Things to Consider Before Implementing Generative AI in Your Marketing Te...

    2y Priscilla Soedarpo

    5 Things to Consider Before Implementing Generativ...

    Generative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...

    View article
    Confront the fear and embrace the power of control of AI
    AI

    Confront the fear and embrace the power of control of AI

    3y Peter Prodromou

    Confront the fear and embrace the power of control...

    It doesn’t kill us – it makes us stronger Read More...

    View article
    Unveiling Meta's contribution to top-of-funnel relative ROAS
    322023

    Unveiling Meta's contribution to top-of-funnel relative ROAS

    3y Jamie Bolton

    Unveiling Meta's contribution to top-of-funnel rel...

    According to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...

    View article
    Emerging trends in IoT are changing online marketing
    Data regulations

    Emerging trends in IoT are changing online marketing

    5y Alex Love

    Emerging trends in IoT are changing online marketi...

    IoT technology is changing online marketing, but legal and market forces are making matters complex Read More...

    View article
    How your personal brand can save your career during a pandemic
    Digital Advertising

    How your personal brand can save your career during a pandemic

    5y Mark W. Schaefer

    How your personal brand can save your career durin...

    Despite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...

    View article
    How Humanscale pivoted from in-office to the WFH furniture market
    Case Study

    How Humanscale pivoted from in-office to the WFH furniture market

    5y Jacqueline Dooley

    How Humanscale pivoted from in-office to the WFH f...

    The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

    View article
    How will technology transform the fragile client/agency ecosystem?
    Advertising & Promotion

    How will technology transform the fragile client/agency ecosystem?

    5y Bruno Gralpois

    How will technology transform the fragile client/a...

    What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

    View article
    How app-free contactless payments are retailers’ and shoppers’ little helpers
    Commerce & Sales

    How app-free contactless payments are retailers’ and shoppers’ little helpe...

    5y Val Vacante

    How app-free contactless payments are retailers’ a...

    Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...

    View article