NetGravity Launches AdCenter in Europe, Asia

San Mateo, CA-based NetGravity expanded its AdCenter outsourced service for managing targeted Internet advertising campaigns to Europe, the Middle East, Africa and the Asia Pacific region.

“We at NetGravity want to provide online marketers, e-commerce merchants and publishers with the best solution for their particular business needs,” said Rick Jackson, vice president of marketing at NetGravity. “We can now provide European and Asian businesses looking for outsourced online advertising and marketing with the same industry-leading ad management service we’ve provided to many leading online businesses in the United States.”

North American AdCenter clients include CareerPath, Spinner.com and Red Herring, and advertising agencies such as Anderson & Lembke and Ogilvy & Mather.

AdCenter features fault-tolerant, multi-server architecture; precision targeting of users against known data; detailed, timely ad performance reporting with the flexibility to change creative quickly; and ad tracking using the TrueCount measurement standard.

AdCenter will be available in Asia and Europe in May 1999 with a pricing model based on CPM volumes, the company said.