A new micro-site has been launched to rescue marketers from a world of email marketing madness, with a series of online guides to instil industry best practices and bring simplicity to the jargon-filled world of email.
The emailing marketing ecosystem produces a never-ending onslaught of innovations, updates and theories – often overwhelming practices that are best left simply put.
To help those launching themselves into the email world, or to save established brands from getting left behind, Pure360 has developed a streamlined, jargon-free online guide to instil industry best practices – clearly.
The Simplified Series, a running resource supported with a dedicated micro-site, will cover key challenges in email marketing such as strategy, list management, targeting, automation, design and insight.
Users can learn how to address issues in a simple step-by-step process, then apply their new found clarity using weekly to do lists and supportive work sheets.
Visit the micro-site to begin learning and redefining email marketing by making use of the simple and effective guides from Pure360.
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