With so many different media channels being utilised at once by consumers who are increasingly difficult to target and segment, what are the secrets of success for retail and FMCG marketers? Check out this webinar for some answers!
Marketing success is about adapting to change and thriving in the “new normal” as and when it comes up. This is no truer than in the FMCG and Retail industries.
In the past, marketing for these brands involved two, perhaps three different media channels; TV, radio, emails and maybe some direct mail or door drops. Within those campaigns, you might do some promotional PoS merchandise, but that was fundamentally it.
Today, things are very different. Consumers have choice like never before, and finding out where, and when they are, at any one time, is getting increasingly difficult to plan for. With so many different media channels being utilised at once by consumers who are increasingly difficult to target and segment, the challenge for marketers is obvious, and difficult to overcome.
So what are the secrets of success for retail and FMCG marketers in this brave new omnichannel world?
This question will be explored in an upcoming webinar, Omnichannel Retail: How brands can understand and address the pain points in retailer social media marketing.
Hosted by .rising leader, Olivier Choron, CEO and Founder of purechannelapps, along with Andrew Roberts, Managing Partner of Gravity Thinking, the webinar will explore some of the key challenges for marketers, as well as the technological solutions being used by FMCG brands today to take advantage of their partner retailer networks on social media.
The webinar will take place on Thursday, September 18th from 4-5pm.
Click here to visit the event page and register now for free!
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