OneMediaPlace, iMediapoint Team for Cross-Atlantic Listings

Media marketplaces OneMediaPlace and London-based iMediapoint announced a deal on Tuesday to cross-carry each others’ listings.

Financial terms of the deal were not disclosed.

OneMediaPlace executives point to the listing-sharing deal, which should be operating by the end of the year, as the start of an aggressive global expansion.

“We have evaluated all of the major players in the UK and Europe and determined that iMediapoint demonstrates all of the attributes we see as necessary to build a successful European-wide platform,” said OneMediaPlace chief executive officer Jerry Machovina.

The company’s new partner also said the deal tied into long-term expansion plans.

“iMediapoint and OneMediaPlace complement each other perfectly,” said iMediapoint CEO Jean-Louis Velaise.

“The potential advantages for both media buyers and sellers through an expanded partnership are significant. OneMediaPlace’s technology and brand will play an important role in our growth,” he added.

Both companies, which allow media planners to manage, buy and sell ad media online, stand to gain by joining their products — each carries media listings for some big names. The companies allow these publishers to list excess inventory for sale online, with the taret audience being smaller advertisers or media buyers looking for an opportunistic purchase.

iMediapoint has relationships with several large European media publishers, including commercial radio owner Capital Radio and television network and content providers like MTV Networks and GMTV.

“We’re especially impressed by iMediapoint’s management team, and the fact that they’ve been able to establish a strong presence in a relatively brief period through extensive relationships with some of the leading media-buying and selling companies in Europe,” Machovina said.

OneMediaPlace brings widely known domestic media companies to the table, including CMGI, print and Internet publisher PRIMEDIA and television content and communications provider Liberty Media.