OneMediaPlace Selects AdForce for Ad Serving

What does it say when you’ve been selected to serve advertising at a site visited by advertisers, marketers, and media companies?

In the case of AdForce LLC, it says you’re going to be in the industry spotlight, but it’s also an indicator of the cozy relationship between OneMediaPlace and AdForce parent company, CMGI Inc., which also has a stake in the online media marketplace. OneMediaPlace, formerly known as Adauction.com, also has a strategic alliance with another CMGI advertising firm, Engage Inc.

AdForce expects to serve over 100 million ad impressions per month for OneMediaPlace, and it will also provide campaign management and optimization, click rate optimization, detailed reporting and specialized analysis.

“OneMediaPlace is a major player in our space, so we are pleased to provide them with a customized ad management solution that consists of leading-edge features and technology, which ultimately simplifies and optimizes the way they do business,” said Chuck Berger, chief executive officer of AdForce.

While OneMediaPlace, in its Adauction.com incarnation, concentrated most of its revenue-building efforts in the transaction arena, its new strategy involves building itself up as a destination site. The company hopes to be a place where media buyers and sellers will turn for information, research, and community, as well as transactions. Under this new model, advertising will assume a greater role.