Online Tax Filing Slow to Catch On
While online shopping and trading have become the newest hobbies of Internet users, online tax filing still has a long way to go.
While online shopping and trading have become the newest hobbies of Internet users, online tax filing still has a long way to go.
While online shopping and trading have become the newest hobbies of Internet users, online tax filing still has a long way to go.
Preparing and filing taxes online has faced abysmally slow consumer adoption rates, according to research done by Jupiter Communications. The research found that, much like online shopping, consumers are worried about their privacy and the security issues associated with doing their taxes online.
Although paper tax returns are quickly becoming a thing of the past, Jupiter found that submissions via the Internet will not represent a significant portion of returns in the near future. A poll by Jupiter and NFO found that less than 2 percent of Internet users plan on preparing their taxes over the Internet. That is less than 0.5 percent of all expected individual returns.
“Contrary to popular belief, Web-based tax filing is only a tiny part of what is defined as electronic filing. The increase in electronic filings is more likely due to a rise in the number of desktop software users who are using dial-up filing options, rather than the widespread migration to Web-based solutions,” said Jupiter’s Marc Johnson. “While consumers show they are becoming more comfortable with electronic filing options, they are still hesitant to rely on the Web for such an important transaction.”
According to Jupiter, the shift to Internet tax filing will also be slowed because the majority of consumers only file their taxes once a year. The only significant change in tax filing is the 3.5 percent of consumers that are moving away from pencils and paper and using software to file.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAt an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 mi...
View articleRetail media is entering a new phase where data collaboration is transforming how brands and retailers plan and execute campaigns. At Retail Media Pio...
View articleSmartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleAt Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call...
View articleWyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irrepla...
View articlePinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confide...
View articleUnilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence...
View articleSpotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising per...
View article
Leave a Reply
You must be logged in to post a comment.