Optify and Ascend2 partner to create digital marketing research center

Digital marketing software provider Optify is partnering with Ascend2, a research and content creation firm specialising in marketing automation and the agency market, to create the Digital Marketing Research Center.

The Research Center aims to bring digital marketing data and analysis into one content hub to educate marketers on industry trends, best practices and forecasts. It will host all Optify and Optify-Ascend2 joint studies to-date as well as an editorial calendar outlining planned surveys and studies. The studies will have a heavy agency focus because of Optify and Ascend2’s unique specialisation in the digital marketing agency market. The first survey will be on the topic of landing page optimisation. To take the survey, click here.

“As digital marketing rapidly grows and evolves, it’s essential to educate our partners and peers,” said Doug Wheeler, Optify CMO. “Partnering with Ascend2 is a crucial step in enabling our continued research on the future of digital marketing. Our ultimate goal is to better serve our community and allow corporate and agency marketers to be well informed and prepared for industry advancements.”

“We’re partnering with Optify because we think a joint research center will only further highlight the importance of this unique agency community,” said Sergio Balegno, Ascend2 founder and chief strategy officer. “Since Optify is the only agency-specific digital marketing software provider in the space, our partnership will really help us support the continued developments in digital marketing, especially as they relate to agency marketers.”