P5 marketing launches blog on SEO, SEC and social media

P5 Marketing has created a blog focused on the practical aspects of digital marketing and search engine compliance which focuses on lead generation using SEO and Social Media (view press release).

The latest post on it, titled “The Importance of Strong Content Strategy“, illustrates the need for companies to focus on developing content that readers and search engines find interesting. The article calls attention to the importance of giving search engines what they need: useful content focused on keywords that their prospects are searching for.

This is what forms the basis for search engine compliance or SEC which Google differs from SEO. Search engine compliance has several factors, but in this instance, it is knowing what the search engines want and making sure that the content on websites is properly organised in a way the search engines can clearly understand the intent. It is also benefits SEO as good content is also keyword rich. A bonus is that when SEC discipline is applied, people engaging with a website can easily find what they need to make a buying decision.