Deepfake technology is taking influencer marketing to a whole new level, and means trust and transparency will become even higher priority for brands....
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View articleNew data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...
View articleIn yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleSAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...
View articleCompanies jumped on the chatbot bandwagon a few years ago. The first generation has come up short in some ways, but the new wave of digital assistants...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
View articleWhat to look for in tools for SEO, blogging, and social media, how to integrate them, and the importance of using those tools to improve website traff...
View articleIn a digital age filled with data, some of the best insights can be found via actual conversations on customer calls. Three strategies from recent web...
View articleTechSee has released what they're calling the first AI-powered visual recognition for contact centers, to help detect and resolve customer issues via ...
View articleThis eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then...
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View articleTwo-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...
View articleKenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...
View articleIBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...
View articleRapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleA better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...
View article"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...
View articleA new report looks at the biggest challenges marketers face around data, creativity, new technologies, and how to focus on what matters most. Read Mor...
View articleIBM's deal to acquire open-source software platform Red Hat, originally announced in October 2018, has been successfully negotiated and closed. They a...
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View articleAT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
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View articleAnnounced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...
View articleIn "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...
View articleSeven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...
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