In a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, ...
View articleOnly 15 percent of Web users would be unwilling to provide personal information to Web marketers if that information improved their online service exp...
View articleIf you're in New York or San Francisco, you can start using a new online shopping medium starting today. GeePS.com, a wireless shopping portal, is lau...
View articleSo you want to build your Internet brand? There's a lot to it. You need the positioning skills of an ad agency, the keen foresight of an information a...
View articleMany organizations are reasonably sophisticated in key aspects of the day-to-day management of their web sites -- things like order taking, customer s...
View articleMuch like in the US, further Internet expansion in Canada will occur slowly, as most interested users already have access, according to ComQUEST Resea...
View articleAs part of its five-year, $100 million commitment to promote itsproperties, MTVi took the wraps off a campaign for sonicnet.com featuring big stars li...
View articleAbout.com, best known for its network ofvertical content sites, added direct marketing to its lines of businessthis week, acquiring direct e-mail mark...
View articleThe predominant reason people click on ads is interest in the product advertised. Sure, sweepstakes, curiosity-makers, and entertaining ads all have t...
View articleBusiness-to-business web sales are projected to outpace consumer spending, and smart web marketers are moving quickly to make B2B e-commerce easy. Thi...
View articlesephora.com on Friday revealed itslatest effort in the ongoing high-stakes battle of the online beauty sites,breaking out the big guns with appearance...
View articleBuilding any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleThe hype on personalized service seems to be leaps and bounds ahead of the reality. Survey says only 60 percent of the top 50 e-merchants respond to i...
View articleSometimes the best lessons are learned the hard way, and vicarious lessons are the best because you don't get burnt yourself. Joel explains why mercha...
View articleOnline shoppers still want guaranteed security and easy-to-use sites, but keeping costs down, especially with free shipping, is among the most effecti...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleJoel's email has been ringing off the hook since his last two pieces on the brave new breeds of affiliate marketing: viral affiliate email and virtual...
View articleOne of the things people don't often get about the digital world is its... well, digitalness. Often, web marketers think of the web as just another me...
View articleWeb marketers have a love/hate relationship with search engines. Those with high rankings and lots of traffic just love 'em. But for most sites, the c...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleForrester says, "Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email oper...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articlePersonalization is a huge issue with existing and wannabe online retailers and web-based businesses these days. Everywhere you turn, companies are tou...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleLast week WalMart.com backers were spreading Fear, Uncertainty and Doubt regarding Amazon.com, saying, in effect, that WalMart would bury it. Turnabou...
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