Marketers love video content because consumers love video content. The problem is, there's a ton of it; 300 hours of video are uploaded to YouTube eve...
View articleThe pace of innovation and disruption is accelerating. Digital change agents are instrumental in helping their companies stay competitive, spreading d...
View articleA new year brings new goals. What should we expect from social media in 2018. Read More...
View articleWhen you think of AI transforming businesses, travel probably isn't the first industry to come to mind. Still, brands like Delta, JetBlue, Kayak and t...
View articleMarketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleMaking customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...
View articleInnovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...
View articleCybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. But while all who work across...
View articleEfficiency is a critical part of a productive working environment. Employees saddled with unnecessary emails, meetings, and ‘catch-ups’ are typically ...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleKeyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO effo...
View articleThe retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavio...
View articleThose of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...
View articleWith global ecommerce worth an estimated $2 trillion, there’s never been a better time for retailers to take advantage of the international marketplac...
View articleWith global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to get involved overseas. Optimizing yo...
View resourceAdvances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...
View articleWith more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...
View articleGrowth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...
View articleIt’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleSince the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But what commercial opportunities do...
View articleRetail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...
View articleMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleMary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...
View articleIt might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with...
View articleRetailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to ...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
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