Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...
View articleEpisode 10 with Andrew Campbell How marketing can drive the technology agenda We talk to Andrew Campbell about customer relationship marketing, and h...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleWe talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the ...
View articleThere was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...
View articleDigital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...
View articleHow can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeas...
View articleDigital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...
View articleTesting with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the start...
View articlePwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...
View articleClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future o...
View articleAs you’ve no doubt heard, we recently released the new ClickZ Intelligence Checkout Optimization Report, so this week I thought we’d tie in #ClickZCha...
View articleWhat’s the difference between mobile user experience (UX), usability and user interface (UI)? Read More...
View articleLast week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends. One of the re...
View articleIt's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...
View articleHow to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...
View articleToday sees the UK release of our State of Mobile Advertising report. Based on a survey of client-side advertisers and agencies, the report looks at wh...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleToy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Ro...
View articleWireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleIf you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...
View article