It's not easy to keep track of the changes in Facebook's news feed algorithm, but it's always useful to stay up to date, as they may affect your Page'...
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View articleEveryone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. Read More...
View articleThe beauty of the MOOC (massive open online courses) is threefold: there are thousands of courses, a good proportion of them are mobile or mobile-rela...
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View article2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...
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View articleIt’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicat...
View articleData. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...
View articleIf your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...
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View articleThe fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...
View articleThanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...
View articleThese tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. Read More...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articleEmotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How ca...
View articleFrom the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...
View articleSo what makes content go viral? And what makes people participate in these phenomena? Read More...
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View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleEarly mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. Read More...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
View articleInstagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemer...
View articlePaulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. Read More...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
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