Yahoo-Google Confounds Digerati, Marketers Universally Miserable
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Yahoo-Google Confounds Digerati, Marketers Universally Miserable

18y Zachary Rodgers

Yahoo-Google Confounds Digerati, Marketers Univers...

One hundred hours later, opinion makers still can't agree on whether Yahoo's search ads deal with Google was a brilliant move long overdue or the begi...

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iPhone Applications, Google, and PPC
Media

iPhone Applications, Google, and PPC

18y Anna Maria Virzi

iPhone Applications, Google, and PPC

Over the weekend, a Google search for "iPhone applications" turned up an assortment of sponsored links. Google Mobile appeared as the top sponsored li...

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Yahoo Broadens Ad Pact with Google
Media

Yahoo Broadens Ad Pact with Google

18y Zachary Rodgers

Yahoo Broadens Ad Pact with Google

The deal, a painful concession after spurning Microsoft's bid, could generate as much as $450 million in operating cash flow for Yahoo in the first ye...

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Clinton Needed More Search: Q&A with Google's Greenberger
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Clinton Needed More Search: Q&A with Google's Greenberger

18y Kate Kaye

Clinton Needed More Search: Q&A with Google's Gree...

Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...

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Google Accepts Atlas Tags
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Google Accepts Atlas Tags

18y Kate Kaye

Google Accepts Atlas Tags

When Google announced its acceptance of third party ad tags (finally) last month, there was a gaping hole where one of the largest ad management platf...

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Clinton Needed More Search: Q&A with Google's Greenberger
Marketing

Clinton Needed More Search: Q&A with Google's Greenberger

18y Kate Kaye

Clinton Needed More Search: Q&A with Google's Gree...

Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season win...

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Google Lets Marketers Track Impact of TV Ads on Web Traffic
Media

Google Lets Marketers Track Impact of TV Ads on Web Traffic

18y Douglas Quenqua

Google Lets Marketers Track Impact of TV Ads on We...

Integration will best serve advertisers with TV spots containing a Web-based call to action. Read More...

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Mobile Scam Suit against Google Akin to Investigations of Vendors and Carriers
Media

Mobile Scam Suit against Google Akin to Investigations of Vendors and Carri...

18y Kate Kaye

Mobile Scam Suit against Google Akin to Investigat...

Google is being sued for what seems to be the same thing companies like AzoogleAds (now Epic) and World Avenue were investigated for by Florida's Atto...

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Google Integrates AdSense Ads with FeedBurner Feeds
Media

Google Integrates AdSense Ads with FeedBurner Feeds

18y Zachary Rodgers

Google Integrates AdSense Ads with FeedBurner Feed...

Future RSS ad enhancements on the way. Read More...

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Google AdSense: Tips for Success
Paid Search

Google AdSense: Tips for Success

18y Kevin Lee

Google AdSense: Tips for Success

How working in the Google content network differs from working in a search campaign. Read More...

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Obama Spent Most of $3 Million This Year on Google
Ad Industry Metrics

Obama Spent Most of $3 Million This Year on Google

18y Kate Kaye

Obama Spent Most of $3 Million This Year on Google

UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...

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Obama Spent Most of $3 Million This Year on Google
Marketing

Obama Spent Most of $3 Million This Year on Google

18y Kate Kaye

Obama Spent Most of $3 Million This Year on Google

UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...

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Google Content: New Strategies and Options
Paid Search

Google Content: New Strategies and Options

18y Kevin Lee

Google Content: New Strategies and Options

What marketers need to know about Google's AdSense for content. First of a two-part series. Read More...

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Disney Resorts Going 3-D on Google Earth
Media

Disney Resorts Going 3-D on Google Earth

18y Anna Maria Virzi

Disney Resorts Going 3-D on Google Earth

From the folks who brought the Hannah Montana concert tour to the movie screen in 3-D, next up: Disney Resorts in 3-D on Google Earth . Walt Disney Pa...

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Ads See Light of Day on Google Image Search
Media

Ads See Light of Day on Google Image Search

18y Enid Burns

Ads See Light of Day on Google Image Search

When a Google exec mentions in an interview the search giant is thinking about a new ad product, it's hard to say whether it will become available to ...

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Google Accepts Ad Tags in Push for Brand Dollars
Media

Google Accepts Ad Tags in Push for Brand Dollars

18y Kate Kaye

Google Accepts Ad Tags in Push for Brand Dollars

There's a gaping hole in Google's third party ad serving roster: Atlas, a product of Microsoft-owned aQuantive. Read More...

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Google's Mayer Talks Image Ads in Search
Media

Google's Mayer Talks Image Ads in Search

18y Enid Burns

Google's Mayer Talks Image Ads in Search

On Bloomberg Radio this week, Google Search exec Marissa Mayer was asked how Google justifies blowing off the $200 million per year the company claims...

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Google Dominates Europe, but Eastern EU Sites Gain Share
Media

Google Dominates Europe, but Eastern EU Sites Gain Share

18y Jack Marshall

Google Dominates Europe, but Eastern EU Sites Gain...

Today, ComScore released its March data on European search engine market share Read More...

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Google Joins Venture for High-Speed Mobile Net Access
Media

Google Joins Venture for High-Speed Mobile Net Access

18y Anna Maria Virzi

Google Joins Venture for High-Speed Mobile Net Acc...

Google has signed onto a venture, led by Sprint, to develop and deliver high-speed wireless Internet access for mobile devices, according to a publish...

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Microsoft Pulls Bid for Yahoo, Citing Price and Google Deal
Media

Microsoft Pulls Bid for Yahoo, Citing Price and Google Deal

18y Anna Maria Virzi

Microsoft Pulls Bid for Yahoo, Citing Price and Go...

Ballmer cites concerns Yahoo will take actions that would make it undesirable to Microsoft. Read More...

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Art for iGoogle's Sake
Media

Art for iGoogle's Sake

18y Anna Maria Virzi

Art for iGoogle's Sake

Google lined up nearly 70 artists, fashion designers, and other creative types to contribute art work for iGoogle pages Read More...

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Google Flips Switch on TV Ads, Spot Runner Gets Granular
Media

Google Flips Switch on TV Ads, Spot Runner Gets Granular

18y Zachary Rodgers

Google Flips Switch on TV Ads, Spot Runner Gets Gr...

As expected , Google has begun offering TV ad production and placement services to all AdWords advertisers Read More...

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IAC Earnings: Rising Google Lifts All Search Partners
Media

IAC Earnings: Rising Google Lifts All Search Partners

18y Zachary Rodgers

IAC Earnings: Rising Google Lifts All Search Partn...

IAC's media and advertising revenues enjoyed a Q1 boost thanks to the company's renewed ad partnership with Google Read More...

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Google Artist Doodles
Media

Google Artist Doodles

18y Enid Burns

Google Artist Doodles

The MET in NY has a special exhibit right now Jeff Koons on the Roof , which possibly I can see a glimmer of from the roof of my building Read More...

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New Reports from Google Webmaster Tools
Search

New Reports from Google Webmaster Tools

18y Erik Dafforn

New Reports from Google Webmaster Tools

Use Google Tools to perform a "Mobile Crawl" and to set up a Webmaster Tools widget on iGoogle. Read More...

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Google, Mobile Marketing Association Pursue Differing Ad Standards
Media

Google, Mobile Marketing Association Pursue Differing Ad Standards

18y Enid Burns

Google, Mobile Marketing Association Pursue Differ...

Will a lack of standard ad formats hurt the fledging mobile ad sector, or will it encourage innovation? Read More...

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Google, Champion of Small Biz on Capitol Hill
Media

Google, Champion of Small Biz on Capitol Hill

18y Kate Kaye

Google, Champion of Small Biz on Capitol Hill

Please don't stifle online advertising! That was Google's plea during last week's House Committee on Small Business hearing on "The Role of Small Busi...

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Google, Yahoo Search News Mashup in Earnings Season
Paid Search

Google, Yahoo Search News Mashup in Earnings Season

18y Kevin Lee

Google, Yahoo Search News Mashup in Earnings Seaso...

Google's Quality Score change, Microsoft-Yahoo deadline approaches, whither Performics and Avenue A, and other search engine marketing news. Read More...

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