Starbucks Plans to Run Google 'Offer' This Week
Social

Starbucks Plans to Run Google 'Offer' This Week

14y Christopher Heine

Starbucks Plans to Run Google 'Offer' This Week

UPDATE: Coffee brand's 50 percent off deal will run on Wednesday, aiding Google's pursuit of Groupon. Read More...

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Pining for Pinterest
Community Management

Pining for Pinterest

14y Michael Della Penna

Pining for Pinterest

How to put the platform to work for your brand. Read More

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The Merging of Digital and 'Real Life'
Marketing

The Merging of Digital and 'Real Life'

14y Sean Carton

The Merging of Digital and 'Real Life'

Digital marketers must start studying what's working now in the mobile world and begin to incorporate that learning into their creative and account pl...

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Langham Place Goes Social With New Mobile and Pinterest Platforms
Asia

Langham Place Goes Social With New Mobile and Pinterest Platforms

14y Adaline Lau

Langham Place Goes Social With New Mobile and Pint...

Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Read More...

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10 Tips for Pinterest Search Engine Optimization
Search

10 Tips for Pinterest Search Engine Optimization

14y Sage Lewis

10 Tips for Pinterest Search Engine Optimization

If you want to take up greater search engine results pages real estate, you need to position your Pinterest images on the search engines. Read More...

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BuzzFeed Breathes Life Into the Sponsored Post
Media

BuzzFeed Breathes Life Into the Sponsored Post

14y Zachary Rodgers

BuzzFeed Breathes Life Into the Sponsored Post

Site embraces advertiser content, rejects IAB standard ads. Read More...

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From Cities to Resorts, Travel Marketers Flock to Pinterest
Marketing

From Cities to Resorts, Travel Marketers Flock to Pinterest

14y Kate Kaye

From Cities to Resorts, Travel Marketers Flock to ...

Pinterest is the trendiest new destination for the travel industry. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Asia

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Guest

Forget Twitter Fans, China's Tencent Wants U.S. Br...

Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Social

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Joan Voight

Forget Twitter Fans, China's Tencent Wants U.S. Br...

English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...

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Is Email Appending an Abusive Practice?
Email

Is Email Appending an Abusive Practice?

14y Derek Harding

Is Email Appending an Abusive Practice?

MAAWG contends that email appending is an abusive practice. What does this mean for email marketers? Read More...

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ClickZ's Game Day Coverage of the Super Bowl Ads
Media

ClickZ's Game Day Coverage of the Super Bowl Ads

14y Anna Maria Virzi

ClickZ's Game Day Coverage of the Super Bowl Ads

Real-time data and commentary on the big game commercials. Read More...

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Integrated Marketing Lessons From Kodak's Chapter 11
Marketing

Integrated Marketing Lessons From Kodak's Chapter 11

14y Ghennipher Weeks

Integrated Marketing Lessons From Kodak's Chapter ...

Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy. Read More...

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How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook
Social

How Wine Brands Chase Women With Wit, Crowdsourcing, Facebook

14y Joan Voight

How Wine Brands Chase Women With Wit, Crowdsourcin...

Wine sellers Middle Sister and Mad Housewife use a playful cast of characters to embody products. Read More...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

14y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Charity Groups Glom Onto BK's Halloween Buy on Twitter
Social

Charity Groups Glom Onto BK's Halloween Buy on Twitter

15y Kate Kaye

Charity Groups Glom Onto BK's Halloween Buy on Twi...

Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Read More...

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15 Questions for Social Media Marketing and Measurement Success
Social

15 Questions for Social Media Marketing and Measurement Success

15y Lee Odden

15 Questions for Social Media Marketing and Measur...

Better connect with customers and attract new business through corporate social media participation by asking these key measurement questions. Read Mo...

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Seattle Digital Agency Backs Starbucks CEO in Political Cause
Marketing

Seattle Digital Agency Backs Starbucks CEO in Political Cause

15y Kate Kaye

Seattle Digital Agency Backs Starbucks CEO in Poli...

Pop launched a digital platform to help Howard Schultz in his crusade against ineffective government. Read More...

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Email Logistics in Crisis Management
Email

Email Logistics in Crisis Management

15y Derek Harding

Email Logistics in Crisis Management

Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factor...

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Why Post-PC Doesn't Mean Mobile
Media

Why Post-PC Doesn't Mean Mobile

15y Jason Dempsey

Why Post-PC Doesn't Mean Mobile

Eight ways post-PC affects marketing and how to integrate unique smartphone and tablet executions into your campaign. Read More...

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Social Media Marketing Checkup
Actionable Analysis

Social Media Marketing Checkup

15y Heidi Cohen

Social Media Marketing Checkup

Five easy social media marketing steps. Read More

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5 Tips for a Twitter Makeover
Community Management

5 Tips for a Twitter Makeover

15y Caroline Chen

5 Tips for a Twitter Makeover

Five quick tips that can inspire you to reach full potential with each tweet. Read More...

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Lego Takes Crowdsourcing up a Notch
Agency Spotlight

Lego Takes Crowdsourcing up a Notch

15y Zachary Rodgers

Lego Takes Crowdsourcing up a Notch

At Cannes, co-creating products with consumers has become more than a smattering of buzzwords. Read More...

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Burger King Spins Free Whoppers at TV Viewers
Media

Burger King Spins Free Whoppers at TV Viewers

15y Jack Marshall

Burger King Spins Free Whoppers at TV Viewers

Brand asks for five minutes of attention in exchange. Read More...

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The Week in Ads: Red Bull, Starbucks, IBM [Gallery]
Display Advertising

The Week in Ads: Red Bull, Starbucks, IBM [Gallery]

15y Jack Marshall

The Week in Ads: Red Bull, Starbucks, IBM [Gallery...

A look at some of the most creative and engaging display ads from around the web last week. Read More...

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Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns
Social

Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns

15y Jack Marshall

Patagonia, Starbucks, RadioShack Launch Earth Day ...

Brands tie social media and mobile marketing efforts to global environmental awareness day. Read More...

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Email Service Provider Epsilon Hacked
Email

Email Service Provider Epsilon Hacked

15y Anna Maria Virzi

Email Service Provider Epsilon Hacked

Breach potentially affects millions of email addresses, the BBC reports. Read More...

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How to Be a Real Good E-mail Sender in China
Asia

How to Be a Real Good E-mail Sender in China

15y Francis Kwok

How to Be a Real Good E-mail Sender in China

China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...

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'Be Smart': Get a Social Media Policy in Place
Asia

'Be Smart': Get a Social Media Policy in Place

15y Michael Zung

'Be Smart': Get a Social Media Policy in Place

Even in China, you need to play by the rules. Here's three case studies why. Read More...

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