The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articleFrom someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleSmartphone owners are also increasingly using their mobiles to read customer or product reviews when in store (47%) as well as price checking other re...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleThe most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...
View articleOnce upon a time Greg emailed his line manager at Arcadia Group requesting annual leave - what ensued was an email storm, followed by a Twitter storm,...
View articleIn an incredibly intelligent and innovative move in digital marketing, L'Oreal Ombre hair colour products -- born last year from a project that mined ...
View articleAs digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...
View articleBy leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleThe ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their br...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleMarketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...
View articleWith its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleSet for release in August, the sports brand ‘Adidas Photo Print’ app will be used to print images from Instagram onto the ZX Flux trainer - tapping in...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleAlignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...
View articleTechnology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this me...
View articleSocial networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleSeveral leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Read More...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleThe proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. ...
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