Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleTwo new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleThe mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...
View articleNow, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Read ...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleWhile you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleAre we losing sight of the unique opportunities that digital now offers us? Read More...
View articleAlthough difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
View articleIn a cluttered social media world, good isn't good enough anymore. Content has to be great if you want to break through, drive shares, and get noticed...
View articleShares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...
View articleAOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...
View articleEven though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over th...
View articleSales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...
View articleIn honor of YouTube's birthday, ClickZ reviews its past nine years as a powerful online video platform. Read More...
View articleChina is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleBurt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...
View articleEngaged employees want to talk about your brand, and the more employees act as advocates, the more connected and engaged they feel. Read More...
View articleThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
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