Advertising, Marketing: What's the Diff?
Marketing

Advertising, Marketing: What's the Diff?

19y Rebecca Lieb

Advertising, Marketing: What's the Diff?

Has online blurred the distinction between marketing and advertising? Read More...

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Search Across the Pond
Marketing

Search Across the Pond

19y Rebecca Lieb

Search Across the Pond

Searching beyond borders, even beyond browsers: notes from London's Search Engine Strategies conference. Read More...

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SEMPO Survey Reveals Major Shifts, Part 2
Paid Search

SEMPO Survey Reveals Major Shifts, Part 2

19y Kevin Lee

SEMPO Survey Reveals Major Shifts, Part 2

More top-line results from SEMPO's annual SEM survey. Read More...

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Yahoo Local Advertising Options, Post-Panama, Part 2
Local

Yahoo Local Advertising Options, Post-Panama, Part 2

19y Patricia Hursh

Yahoo Local Advertising Options, Post-Panama, Part...

Do you understand the differences between Yahoo's local products? Read More...

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Canonicalization Made Simple
Search

Canonicalization Made Simple

19y P.J. Fusco

Canonicalization Made Simple

The road to short and sweet search URLs. Read More

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Pixsy Launches Ad-Supported Oscar Search Site
Media

Pixsy Launches Ad-Supported Oscar Search Site

19y Kate Kaye

Pixsy Launches Ad-Supported Oscar Search Site

Today image and video search platform company Pixsy launched its Oscar-themed search site, AndTheOscarGoesTo.net Read More...

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Retailers' 2007 Online Advertising Outlook
Media

Retailers' 2007 Online Advertising Outlook

19y Hollis Thomases

Retailers' 2007 Online Advertising Outlook

Advertising's resurging online. Will e-tailers follow suit? Read More...

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SEMPO Survey Reveals Major Shifts, Part 1
Paid Search

SEMPO Survey Reveals Major Shifts, Part 1

19y Kevin Lee

SEMPO Survey Reveals Major Shifts, Part 1

Some top-line results from SEMPO's annual SEM survey. Read More...

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Search Marketers Spent $9.4 Billion in 2006
Media

Search Marketers Spent $9.4 Billion in 2006

19y Kevin Newcomb

Search Marketers Spent $9.4 Billion in 2006

An annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Read More...

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Diller Promises Big Investments in IAC Digital Originals
Media

Diller Promises Big Investments in IAC Digital Originals

19y Zachary Rodgers

Diller Promises Big Investments in IAC Digital Ori...

The chairman and CEO of IAC/InterActiveCorp sang the praises of SEO, and warned Google is close to having no competitors. Read More...

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The Science of Search Engine Rankings
Search

The Science of Search Engine Rankings

19y Mike Grehan

The Science of Search Engine Rankings

Everything you ever wanted to know about search engine rankings. Read More...

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Yahoo Local Advertising Options, Post-Panama
Local

Yahoo Local Advertising Options, Post-Panama

19y Patricia Hursh

Yahoo Local Advertising Options, Post-Panama

Do you understand the differences between Yahoo's local products? Read More...

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AWS Expands Sponsor Select to Web Games
Media

AWS Expands Sponsor Select to Web Games

19y Enid Burns

AWS Expands Sponsor Select to Web Games

WeatherBug.com parent AWS is allowing casual gamers to choose their own ads. Read More...

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The Search Tax: Are Search Engines Leeches?
Paid Search

The Search Tax: Are Search Engines Leeches?

19y Kevin Lee

The Search Tax: Are Search Engines Leeches?

Do the engines unfairly appropriate and leverage marketers' advertising, PR, and buzz? Read More...

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Why Convergence Is Inevitable
Actionable Analysis

Why Convergence Is Inevitable

19y Shane Atchison

Why Convergence Is Inevitable

Why data analysis is moving from discrete to holistic -- and as a bonus, some fried chicken secrets. Read More...

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Citysearch Plans Sales Troop Surge to Combat IYP and Search
Media

Citysearch Plans Sales Troop Surge to Combat IYP and Search

19y Kate Kaye

Citysearch Plans Sales Troop Surge to Combat IYP a...

The IAC/InterActiveCorp unit has a new sales office in Atlanta, and will double inside, outside and national sales forces this year. Read More...

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Indexing and Ranking: The Chicken or the Egg?
Search

Indexing and Ranking: The Chicken or the Egg?

19y Mike Grehan

Indexing and Ranking: The Chicken or the Egg?

Should you worry about your site's crawlability before you worry about its ranking? Read More...

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Times Dances Around LowerMyBills Ad Success
Media

Times Dances Around LowerMyBills Ad Success

19y Kate Kaye

Times Dances Around LowerMyBills Ad Success

Like eyes drawn to obnoxious gyrating silhouettes, could anyone resist reading the New York Times piece about those damn LowerMyBills ads this morning...

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Netflix Watch Now Service
Media

Netflix Watch Now Service

19y Enid Burns

Netflix Watch Now Service

Yesterday Netflix launched a new program that makes a catalog of movies and TV shows available to users for download Read More...

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Great White North (Ad)Star and Classifieds Craziness
Media

Great White North (Ad)Star and Classifieds Craziness

19y Kate Kaye

Great White North (Ad)Star and Classifieds Crazine...

Online classifieds and transaction software provider AdStar has added Canadian newspaper publisher Pacific Newspaper Group to its client roster Read M...

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Resolve to Produce Great Content
Search

Resolve to Produce Great Content

19y P.J. Fusco

Resolve to Produce Great Content

If you do one thing to grow your search engine referrals this year, focus on producing great content. Read More...

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2007 Predictions, Diction, and Friction
Marketing

2007 Predictions, Diction, and Friction

19y Pete Blackshaw

2007 Predictions, Diction, and Friction

If you're reading this column right now, you are -- I assure you -- a big part of the problem. Read More...

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Local Search Optimization
Local

Local Search Optimization

20y Patricia Hursh

Local Search Optimization

A simple, three-step program every business can and should implement to improve local search visibility and results. Read More...

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New Web Marketing Group Takes Velvet Rope Approach
Media

New Web Marketing Group Takes Velvet Rope Approach

20y Kate Kaye

New Web Marketing Group Takes Velvet Rope Approach

Invitation-only trade organization Internet Marketers of New York is shooting for a casual networking atmosphere among trusted business peers. Read Mo...

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Think Organic, Act Paid
Paid Search

Think Organic, Act Paid

20y Kevin Lee

Think Organic, Act Paid

Want your PPC search campaigns to kick competitors out of the running? Five tips to making your ads more relevant than the organic results in every en...

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Declared Dems Online and Swifties Fined
Media

Declared Dems Online and Swifties Fined

20y Kate Kaye

Declared Dems Online and Swifties Fined

Before Washington Journal yesterday morn, I caught C-SPAN's rerun of Congressman Dennis Kucinich's presidential bid announcement Read More...

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Chinese Whispers in SEM
Search

Chinese Whispers in SEM

20y Mike Grehan

Chinese Whispers in SEM

Optimizing an approach to the Chinese search industry. Read More

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Wanted: PPC Search Industry Standards
Paid Search

Wanted: PPC Search Industry Standards

20y Kevin Lee

Wanted: PPC Search Industry Standards

Campaigns often aren't portable between engines. A standardization wish list. Read More...

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