Paper Tells Its Story Online
Miamisburg, Ohio-based paper supplier NewPage wants paper buyers to think locally, and has set up a simple Web site to get them to do so
Miamisburg, Ohio-based paper supplier NewPage wants paper buyers to think locally, and has set up a simple Web site to get them to do so. The destination, at Paper Tells a Story, will use a blog, whitepapers and other tools to argue that paper produced in Asia carries environmental risks.
Rick Willett, president and COO of NewPage, put it this way in a statement:
…The goal of the ‘Story’ campaign is to get people thinking about the journey of a single sheet of paper, where the journey begins, and the sustainability and environmental practices of its manufacturer. We feel it’s the responsibility of NewPage to dramatically raise awareness of the potential hidden risks associated with some Asian imports.
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