Parable Corp. , which providespromotional multimedia animations, said it closed a second round of financingwith CMG@Ventures, F.S.C. Corp., The Kraft Group, Venture Management andWasserstein Adelson Ventures.
Parable Corp., which provides promotional multimedia animations, said it closed a second round of financing with CMG@Ventures, F.S.C. Corp., The Kraft Group, Venture Management and Wasserstein Adelson Ventures.
In addition, the Newton, MA-company announced content relationships with Parker Brothers and Hasbro Interactive, divisions of Hasbro Inc., as well as the New England Patriots football team and New England Revolution soccer team. Parable said it will create multimedia “Things” that display their brand on the Web.
Examples of branded Things, such as Hasbro Interactive’s Frogger, are available online.
Parable recently introduced the new multimedia file format Things which allows distribution and ownership of content across the Web. ThingMaker, Parable’s first product, permits anyone to construct rich multimedia objects–or “Things”–with no programming or coding required.
Recently announced strategic partnerships who will adopt Parable’s technology include GeoCities and Tripod. Among Parable’s current content partners are the Boston Red Sox, Houghton Mifflin Interactive, Jones Soda, Lycos, New England Sports Network, and WGBH.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.