PARADIGM Interactive Wins Crutchfield Ad Account

Atlanta-based PARADIGM Interactive said that Crutchfield, a catalog and Internet retailer of consumer electronics, has named PARADIGM as its interactive agency of record.

The agency said it will research, plan and place Internet advertising created by Crutchfield to drive customers to the Crutchfield Web site.

PARADIGM Interactive is a marketing agency that incorporates direct response marketing techniques into its clients’ online strategies to maximize click- through rates and results. The agency said it will utilize a variety of interactive programs, including banner ads, content sponsorship and email delivery, to target prospective Crutchfield customers and direct them to the Crutchfield site, where they can make an online purchase or request a catalog.

“Paradigm’s background in traditional direct response marketing has helped them become an online leader,” said Dave Dierolf, vice president of information technology for Charlottesville, VA-based Crutchfield. “They’ve successfully applied proven direct marketing principles to the Internet, and that’s certainly appealing to us.” Billings were not disclosed.

PARADIGM Interactive is a division of PARADIGM Direct Marketing Inc., a full- service direct response and database marketing firm .