Paralogic Brings Java Ads to Chat Server Technology

Fremont, CA-based Paralogic Corp., a supplier of chat solutions for the Web, delivered ParAde, a new Java ad delivery and managing system, to the ParaChat 2.0 chat server software.

The new module is optimized for the delivery of Java advertisements, since the Java security model limits applets to retrieving ads from the same server from where they were downloaded. ParAde is designed to collect advertisements from an ad supplier and deliver them to Java clients, allowing a network of servers to automatically update themselves and deliver the most recent collection of ads on the Internet, the company said.

Whereas most ad delivery software is designed to be centralized from a single server, the ParAde system is constructed as a tree-structured network of ad servers. Because the server is designed to distribute ads into the ParaChat network of more than 100,000 licensee sites, all changes made to the master server automatically trickle down to the slave servers.

Meanwhile, clickthrough statistics and other comprehensive data are sent back to the ParaChat master server for centralized monitoring and control of the ad delivery process, the company said. If a network connection is lost between servers, the software queues data and resynchronizes when the connection recovers.

ParAde includes a programmer API to allow other ad suppliers to integrate and deliver ads efficiently into a ParAde-driven chat network. Paralogic has also partnered with ad networks such as ValueClick, Flycast and Petry Interactive Network to develop interfaces into their proprietary ad servers.

Pricing for a ParaChat 2.0 server license is based on the number of simultaneous users and starts at $6,450 for a 1,000-user license.