The future of online advertising: The ClickZ Podcast with Zack Sullivan
Episode 11 with Zack Sullivan
The future of online advertising
This week we’re joined by Zack Sullivan, the head of delivery at Future Publishing, to get a publisher’s perspective on the future of online advertising. We discuss some of the major challenges that online publishers are facing today, such as the impact of programmatic, native advertising, content marketing and adblockers.
About Zack Sullivan
Zack has a wealth of experience and insight into the world of online publishing and advertising. His focus has been on change management, and leading the transition of businesses from print to digital. Currently the head of digital at Future Publishing, Zack is responsible for the commercial operations including programmatic, content marketing, licensing, and ad operations, and he is a board member of the Institute of Online Publishers.
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