Pop-ups pushing consumers offline
Nearly half (45%) of Brits admitted that irrelevant pop-up adverts and excessive search results were leaving a bitter taste on their online palate.
Nearly half (45%) of Brits admitted that irrelevant pop-up adverts and excessive search results were leaving a bitter taste on their online palate.
From pop-ups, to sluggish sites, UK consumers are increasingly being driven offline and onto the high street, according to new research from Rackspace.
Nearly half (45%) of Brits admitted that irrelevant pop-up adverts and excessive search results were leaving a bitter taste on their online palate.
Of the 2,000 surveyed two-thirds also admitted that after 10 minutes, they would give up browsing on a site if they couldn’t find what they were looking for.
When pushed for specifics, 26% stated the categories offered by e-commerce sites don’t match their desired criteria, 25% think that they aren’t specific to their search and a further 20% complain they are given just one option.
Nigel Beighton, vice president of technology at Rackspace commented: “Cloud has given retailers unmatched levels of computing power necessary to manage their big data and give them real time analysis so they can refine their search functionality.
“Ultimately, a powerful search function can take customer data – their preferences, habits, buying behaviours – and combine it with online and real world information to create a unique and, most importantly, an easy online experience for shoppers,” he said.
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It’s interesting listening to opinions, then comparing it with data. Does the data show increasing or decreasing online sales? Many people, when questioned, would say they prefer to shop in a local organic store, right before going to the supermarket and piling their trolleys high with ‘bargains.’ Measuring behaviour is a far better indicator than results from a questionnaire. In my opinion!