Internet access and portal player Excite@Home Wednesday inked athree-year on- and off-line cross-marketing alliance with Infiniti that puts CD-ROMs fo...
View articleWhat an opportunity! The FTC just put out some fairly detailed guidelines for complying with the new Children's Online Privacy Protection Act. Those w...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleMedia Metrix, which issues thewidely-quoted Internet audience measurement statistics, this week expandedthe number of industries it measures to 27 and...
View articleIn a deal that would pair Priceline.com's "name-your price" service with ADVO Inc.'s vast client list, the onlinefirm's retail arm, WebHouse Club, has...
View articleThe number of ISPs in the 16 major markets of Western Europe grew by 33 percent to around 3,000 in 1999, according to research done by Analysys. Read ...
View articleWho are you working for, your clients or their customers? "Of course I'm working for my clients," you say. "Who do you think pays the bills?" But if y...
View articleAs part of its effort to win US Hispanic users, StarMedia Networks, a network ofSpanish- and Portuguese-language Web sites, on Tuesday committed toexc...
View articleBack in the good old days, media planners used to chortle when they got publisher rate cards, because everyone knew you didn't really have to pay thos...
View articleThe Top 20 e-tailers of April 2000, according to PC Data Online. Read More...
View articleTaking the wraps off its new specification for digitally exchanginginformation on ad placements, industry group adXML.org Tuesday proposed releasingve...
View articleACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleDana never got the "Love Bug," the email worm that made front-page headlines all over the world last week. The likely reason he didn't get this bad lo...
View articleIn a team effort to court the young alternative set, Atlantic Records and America Online Inc. on Tuesday inked aco-marketing agreement to promote the ...
View articleAs the investment action in online media marketplaces in the US reaches newheights, it's no surprise that players are eager to export the idea ofbuyin...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleOneMediaPlace -- formerlyAdauction.com -- this week secured $67 million in private investmentfinancing led by CMGI @Ventures. Read More...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleEvery time someone figures out a way to connect a device to the Internet, it seems the device is also used to deliver advertising. Take the recent ann...
View articleInternet marketer Engage Inc. and Akamai Technologies Inc., a streaming media provider, Monday announced they will unite to deliver on-line content, s...
View articleAccepted wisdom says that the web is a different medium from TV. While earlier assumptions that video content would replace text have not become real,...
View articleIn an effort to reach advertisers who would usually use GIF banners, Excite@Home's Enliven division on Monday unveiled arich media ad format -- Enlive...
View articleLast week Janet and Nancy issued a challenge to the Internet advertising industry to clean up the use of our language, clarify definitions, and get so...
View articleAdForce Inc., an online provider ofcentralized,outsourced ad management and delivery services, Monday launcheda new marketing product in partnership w...
View articleStart-up wireless player smartRay.comon Monday took a crucial first step as it ramps up, signing a firstadvertiser -- Showtime Networks-- for the ente...
View articleCulinary products e-tailer Tavoloplaced a bet on broadband content's power to drive sales, forging a deal onMonday with Yahoo! that puts itscontent, p...
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