Prizmiq creates world's first 3D retail experience for Arc'teryx

Arc’teryx, one of the world’s most revered outdoor clothing and equipment brands, has launched its new line of hiking footwear today using Prizmiq’s 3D platform.

With Prizmiq, Arc’teryx will allow online customers to engage with the Acrux FL GTX Approach Shoe the same way they would in the Arc’teryx store. Some of the Acrux FL GTX’s features that can now be viewed online are its unique removable liner, Vibram sole and other attributes that have positively influenced discerning buyers for years. Prizmiq’s 3D technology effectively provides all the benefits of meticulously examining a new product without having to set foot in a retail store:

“Prizmiq is the most advanced tool for shopping on the web,” said Prizmiq CEO Darrick Morrison.

“Prizmiq gives the user a far more immersive and intuitive way to engage with online merchandise compared to 360 (degree) spin photography or even product videos. We’ve built a better mousetrap and it perfectly suits the needs of the modern consumer.”

One of the best parts about this tech is it doesn’t require any plug-ins or downloads. The 3D shoe loads instantly, then you’re able to interact with it as you please. This breakthrough in online product presentation is all made possible by WebGL, a 3D renderer that is enabled by default on every modern browser and device. Morrison states one of the major reasons consumers haven’t seen retailers use 3D in the past is because the quality has not been good enough, load times weren’t fast enough and WebGL wasn’t enabled on all browsers and devices.

Before Prizmiq, this kind of 3D product imaging was typically done by big digital marketing agencies and cost anywhere from $10,000-100,000. The high cost made the technology relevant for only a select few luxury products like showcasing automotive interiors. Prizmiq costs a fraction of that, and offers certain add-ons like custom color authoring, a comprehensive analytics package and Points of Interest to tour different product features.

“When we started Prizmiq, our main goal was simply providing a high quality, in-store experience from the comfort of a consumer’s home,” Morrison said.

“We weren’t going to settle with a pricey technology, so we pressed until we could offer affordable 3D technology for big and small brands alike. We can’t make the product better, but we can certainly enhance the buying experience.”

Prizmiq is offering its game changing service and platform for brands today, but have their eyes on the horizon. With Microsoft, HTC and Facebook’s virtual and augmented reality platforms coming out within the year, Prizmiq plans on integrating with these to take online shopping to the next level. Prizmiq has already created a demo for the Oculus rift which Prizmiq’s director of marketing, Will Brown, likens to “online shopping meets ‘Minority Report’.”