“...they’re almost like a virus, going to work their way into specific agencies and replace the DNA of those agencies with a more analytic orientation while trying to maintain some of the client relationships.” -Peter S
“…they’re almost like a virus, going to work their way into specific agencies and replace the DNA of those agencies with a more analytic orientation while trying to maintain some of the client relationships.”
-Peter S. Fader, professor of marketing at the University of Pennsylvania’s Wharton School, quoted in the New York Times.
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