Real Media Launches Latin American Portal Network

Ad network and server technology company Real Media said it has linked together Latin American-based portals into an advertiser network that includes Ciudad Internet/Argentina, UOL/Brazil, Infosel/Mexico, Mexico.com/Mexico and Mexico Web Guide/Mexico.

The company said the new Latin American Portal Network generates 540 million monthly page views.

“The Latin American portals represented by Real Media are the largest and best known Web sites in their respective countries,” said Greg Gendron, Real Media’s Miami-based managing director of Real Media Latin America.

“The Latin American portals network offers a high volume of ad impressions for those companies whose main interest is to build brand awareness in Latin America.”

Real Media represents an number of national newspapers in Latin America that will be launching portals soon that will be added to the Latin American network as they are launched.

Real Media operates networks comprised largely of interactive newspaper brands that represent more than 3.5 billion ad impressions per month. The company also markets its proprietary advertising server, Open AdStream, and claims more than 5,000 users for the solution.