Report: Internet Services Dominating Online Ads

For the months of May and June, Internet Services was the largest advertising category, according to the latest NetRatings Online Observer report.

Approximately 40%–over one billion–of the total ad impressions for those months, as measured by NetRatings BannerTrack syndicated ad research service, fell into that category.

The Internet Services category includes advertising for: browsers/plugins, email, homepage/communities, online access and search engines.

Meanwhile, NetRatings said the top 10 ad banners during the week ending July 11 were:

1. Goto.com: Type in what you’re looking for
2. K-Tel Express: Click here to purchase music
3. Hotmail: Click banners; easy return to Hotmail
4. Hotmail: Bookmark Hotmail to save typing
5. Catalog Link: Click here to request free catalogs
6. Hotmail: Use nicknames for addressing email
7. Yahoo: Free email at yahoo.com
8. Hotmail: Send Web pages in your email9. Hotmail: Make Hotmail your home page
9. Bonzi Software: Play Talking E-mail

The average Web user viewed 136.59 banners and clicked on .99 banners (about a .72% click rate).

Rankings are based on measurement of World Wide Web activity by a representative panel of more than 2,000 Internet users 18 years and older who access the Web from home.