General Electric Co.'s National Broadcasting Co unit is launching apromotional campaign for its 19%-owned Snap! Internet service, in an effort tochallenge Yahoo! and The Walt Disney Co.'s Infoseek service, according topublished reports.
General Electric Co.’s National Broadcasting Co unit is launching a promotional campaign for its 19%-owned Snap! Internet service, in an effort to challenge Yahoo and The Walt Disney Co.’s Infoseek service, according to published reports.
The interactive edition of The Wall Street Journal reported, without naming sources, that ads created by U.K. agency Saatchi & Saatchi Plc will appear for free during blocks of time NBC uses to promote its own shows and properties.
The Snap! promotion is “the first big salvo in what I think is going to become a very large marketing war pitting some fairly large media companies” against one another, Halsey Minor, CEO of Snap!’s majority owner, company CNET Inc., was quoted as saying. Spending on the campaign was not disclosed.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.