Research by Group M has predicted that in 2015, £1 of every £2 spent on advertising in the UK will go to digital and online media, which will make the UK the first country where over half of all ad spend goes to digital.
Research by Group M has predicted that in 2015, £1 of every £2 spent on advertising in the UK will go to digital and online media, which will make the UK the first country where over half of all ad spend goes to digital.
Adam Smith, futures director at Group M commented:
“The British are the most enthusiastic online shoppers in the world in terms of spend per head. And there has always been a high level of credit and debit card use [online]. On top of that Britons have rapidly embraced smartphone and tablet use, all of which has fuelled where advertisers spend their money.”
He added:
“We estimate that 10 per cent of newsbrand revenue is digital in 2014. Advertiser demand for online display is rising strongly. Video, social and mobile are the main drivers. Newsbrands must therefore align with these as best they can.”
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