San Francisco PR, Web Firms Merge

Three of San Francisco’s independent communications agencies are to meet the expanding needs of clients for brand-focused, integrated communications and Web-based interactive marketing.

The new company, BrandFusion LLC, represents the merger of Jamison Cawdrey Advertising; public relations firm MacKenzie Communications Inc. and Content Creators, an interactive multimedia design firm.

BrandFusion said it will have 50 employees, with 1999 projected billings of $40 million. Offices will be in San Francisco and Santa Clara.

“Technology has dramatically altered the communications landscape,” said David Jamison, principal. “Clients want to add value to their brand across all media platforms — whether that’s best accomplished through advertising, public relations strategies, or the Internet. We believe there is a great opportunity for three like-minded, culturally compatible firms to provide an integrated, synergistic approach to clients’ marketing and communications needs.”

The name, BrandFusion, is a reflection of the firm’s strategy, said Marc Cawdrey, principal. “Our name clearly defines the positioning of our new company: bringing together multiple disciplines in order to most effectively and appropriately support a client’s brand.”