Scots can declare ‘I’m a Voter’ with Facebook button
The feature will inform friends and family on the tool that they have voted, but will not allow users to declare whether they have voted Yes or No.
Facebook will release the ‘I’m a Voter’ button on Thursday morning (18 September) to coincide with the Scottish Referendum for independence.
The feature will inform friends and family on the tool that they have voted, but will not allow users to declare whether they have voted Yes or No.
The highly impassioned debate surrounding the future of Scotland’s relationship with the rest of the UK has generated high traffic on Facebook – with 275,000 daily interactions related to the Referendum recorded over the last five weeks.
The Yes campaign recorded 2.05 million interactions, compared to the No campaigned which racked up 1.96 million over the same five-week period.
Elizabeth Linder, politics and government specialist for Facebook in the EMEA region, said: “In just a month we’ve seen the referendum debate come to life on Facebook, with over 10 million posts, comments and likes relating to the debate.
“Studies show that when people see their Facebook friends talking about voting, they are more likely to vote themselves. We hope the ‘I’m a Voter’ button will make it easy for voters to share that they are taking part in the referendum at the end of months of debate and discussion.”
The added feature extends Facebook’s relationship with the UK electoral commission which since 2010, has seen the social tool ask users to pledge their attendance at the voting booth.
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