Shazam plans to identify sights as well as sounds
Popular mobile app Shazam is loved by all because it identifies the sounds that we can't. But what if it could identify sights? This expansion may happen sooner than you think.
Popular mobile app Shazam is loved by all because it identifies the sounds that we can't. But what if it could identify sights? This expansion may happen sooner than you think.
Popular mobile app Shazam is loved by all because it identifies the sounds that we can’t. But, what if it could identify sights?
Shazam chief executive of the app, Rich Riley, has hinted that the above may just be a possibility. At Mobile World Congress, he revealed: “we want[s] to expand the universe of what you can Shazam”, so that “the famous blue button that our users love will remain on the home screen but will be able to do much more”. By identifying sights, users would be able to Shazam physical objects to find out more about them, such as food products for nutritional information, or a DVD case to purchase the soundtrack, for example.
To fund this expansion, Shazam has raised $30 million from several unidentified backers, as well as $40 raised from Mexican telecoms billionaire Carlos Slim in 2013. According to Riley, these additional funds will be used to add staff and sign new partnerships with publishers and content companies.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleAccording to a study by Fospha, Meta is the largest and only channel that can provide the necessary scale for most brands Read More...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
View articleDespite being tanked by the pandemic and testing positive, just a few weeks later my business had one of the strongest financial months of my career. ...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View article
Leave a Reply
You must be logged in to post a comment.