Smart watches to defeat tablet dominance by 2018
Researchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches.
Researchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches.
One upon a time you had to carry a separate battery suitcase to power a 4-inch thick brick to make a call to Sheila the receptionist on-the-move – now you can simply wear your personal technology.
The burgeoning smart watch market is predicted to surpass the almighty dominance of tablets, as early as 2018, according to mobile researchers at CCS Insight.
Researchers predict the growth of the wearable tech market to claw in 135m by 2018, half of which will stem from smart watches.
Describing such gizmos as a mashup of technology and fashion CCS Insight director of forecasting Marina Koytcheva said: “There are very few smart gadgets that I’d want to put on myself right now — they’re all very techie-looking — but things are changing. Now that the technology has been proven, design is catching up,” she said.
“We’re still in the stone age in the era of wearable technology, but people’s awareness of the technology is growing very fast. The big manufacturers are entering the market as they try to expand their product ranges.
“For people to cotton on to smart wearables, pricing also needs to come down . . . we saw it with tablet computers.”
In all, smart watches are predicted to hit sales of 68m in 2018 according to the study, just shy of the 70m iPads sold by Apple in 2013.
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All for wearables and smartwatches, but was wondering by which measure smartwatches will surpass the dominance of tablets – units sold, value of market, primary way in which information is consumed? Wearables will take off when two conditions are met – 1) their styling actually makes them desirable 2) their genuine usefulness outweighs the downside of short battery life (as when smartphones superseded ‘dumb’ phones)
I think you are talking about the creation of a new category, different from the tablet category. There are specific value added activities which are better delivered from a smart watch, but this does not imply a dychotomy with tablets at all.
Both categories have a huge and brilliant future :-)